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define('DISALLOW_FILE_MODS', true);{"id":187,"date":"2026-03-25T09:17:29","date_gmt":"2026-03-25T15:17:29","guid":{"rendered":"http:\/\/billthorn.com\/?p=187"},"modified":"2026-03-25T09:17:29","modified_gmt":"2026-03-25T15:17:29","slug":"how-to-lose-a-customer-for-good","status":"publish","type":"post","link":"http:\/\/billthorn.com\/?p=187","title":{"rendered":"How to Lose a Customer for Good"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/billthorn.com\/wp-content\/uploads\/2015\/05\/images.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-188\" src=\"http:\/\/billthorn.com\/wp-content\/uploads\/2015\/05\/images.jpg\" alt=\"images\" width=\"300\" height=\"168\"><\/a>True story.<\/p>\n<p>About a year and a half ago, a spring broke on one of my garage doors. &nbsp;The company that installed it originally (before I owned the home) put a bunch of company stickers on the doors. &nbsp;Good move &#8211; I knew who to call. &nbsp;So, I made the appointment for 7 days later because they were so backed up, and came home from work to meet them on the scheduled day and time. &nbsp;I sat. &nbsp;An hour went by. &nbsp;I called. Yes they were sorry, but they got tied up, they will be there shortly. &nbsp;Ok. &nbsp;I sat. &nbsp;Another hour went by. &nbsp;No call from them, so I called. &nbsp;The happy message on the phone informed me they were closed. &nbsp;Sweet.<\/p>\n<p>So, the next day I called a competitor and had it fixed within a day.<\/p>\n<p>Fast forward 18 months. &nbsp;One of the doors needed a section replaced because the shoddy concrete work by those who built the house left a low spot right under the door&nbsp;that caused it to sit in water and resulted in the bottom of the door rusting away.<\/p>\n<p>Anyway, I wanted the same make of door so decided to call the original guys again and give them another shot.&nbsp; After all, s**t happens and maybe they just slipped a little last time.&nbsp; Lord knows I am not perfect.&nbsp; So I called, made the appointment and came home from work to meet them on the scheduled day and time.&nbsp; I sat. &nbsp;An hour went by. &nbsp;I called. Yes they were sorry, but they got tied up, they will be there shortly. &nbsp;Ok. &nbsp;I sat. &nbsp;Another hour went by. &nbsp;No call from them, so I called. &nbsp;The happy message on the phone informed me they were closed. &nbsp;Sweet.<\/p>\n<p>Ok, I am not the smartest guy in the world, but even <em>I<\/em> am starting to see a pattern.&nbsp; These guys clearly need to work on their customer service plan \u2013 or probably more accurately, build one.<\/p>\n<p>When I owned a service business, customers had a two hour arrival window.&nbsp; They were called 15-30 minutes prior to that window for an update on when we would arrive within that window so they would not waste any of their time waiting for us to arrive.&nbsp; In case you are wondering, this is to respect the customers time.&nbsp; They were then called again once we were on our way, or, if we did run into a snag that would delay us, we called them to inform them of that.&nbsp; If we missed the two hour window altogether they were given an instant discount \u2013 they didn\u2019t need to ask.&nbsp; This also served to proactively diffuse a situation where a customer might be upset because were late.&nbsp; By the way, we missed our window 4 times over the 5 years I ran that business.&nbsp; We never had a customer complaint related to our scheduling or keeping appointments.&nbsp; Not one.&nbsp; Our overall customer satisfaction rating was 97 %.<\/p>\n<p>Compare that to the garage door company.&nbsp; At least with me, they are 0 for 2.<\/p>\n<p>100% failure rate.<\/p>\n<p>Accordingly, at their request, I am 100% gone as a customer.<\/p>\n<p>&nbsp;<\/p>\n<p>For more, visit <a href=\"http:\/\/billthorn.com\" target=\"_blank\" rel=\"nofollow noopener\">billthorn.com<\/a><\/p>\n<span style=\"clear:both;display:none;\"><img src=\"http:\/\/billthorn.com\/wp-content\/plugins\/wp-spamfree\/img\/wpsf-img.php\" width=\"0\" height=\"0\" alt=\"\" style=\"border-style:none;width:0px;height:0px;display:none;\" \/><\/span>","protected":false},"excerpt":{"rendered":"<p>&nbsp; True story. About a year and a half ago, a spring broke on one of my garage doors. &nbsp;The company that installed it originally (before I owned the home) put a bunch of company stickers on the doors. &nbsp;Good &hellip; <a href=\"http:\/\/billthorn.com\/?p=187\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/billthorn.com\/index.php?rest_route=\/wp\/v2\/posts\/187"}],"collection":[{"href":"http:\/\/billthorn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/billthorn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/billthorn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/billthorn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187"}],"version-history":[{"count":2,"href":"http:\/\/billthorn.com\/index.php?rest_route=\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":391,"href":"http:\/\/billthorn.com\/index.php?rest_route=\/wp\/v2\/posts\/187\/revisions\/391"}],"wp:attachment":[{"href":"http:\/\/billthorn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/billthorn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/billthorn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}