Bill has lived in media, advertising, and marketing all of his working life. Fascinated by radio at an early age, he got his first radio job while still in high school at a small town station in Ontario, Canada. Rising quickly to Afternoon Host and Music Director, he soon moved to the prairies for more adventures. After a few more years on air, Bill was drawn to the world of advertising and marketing where he has been ever since.
Bill was soon was sought out because of his ability to relate to clients and company needs, and help “put things on the hoist”, keep the good, discard the bad, see and take advantage of opportunity, and develop great radio campaigns.
Bill understands that advertising has one purpose, and one purpose only for a business – to help that business make more money. While new buzz words, trends, and diversions have come and gone over the years, this remains the single most important purpose for any advertising campaign or strategy.
During the past 4 decades, Bill has helped hundreds of clients develop better advertising and make better connections with their customers. He has presented keynote presentations on how to build great ads and ad campaigns, and has voiced so many radio and TV commercials, corporate narrations, and phone messages, he’s lost lost count!
A few years ago Bill made a change and moved into the non-profit sector, where he currently works as the Director of Marketing and Public Relations at the Regina Humane Society. He still do voice work for clients across North America and Europe from his professional home studio. Bil has done voice work for the likes of the U.S. Army, Sask Tel, Broadway Bank (Texas), Goodwill of Central Texas, 87 Agency (Paris, France), PHD, Farm Credit Canada, Locke Bryan Productions, Enroll.us, Deerhurst Resort (Ontario) and many more.
In addition to working with clients and media, Bill have served on many corporate boards, ranging from a child care facility to a flight school, and one of Canada’s top 10 Credit Unions with close to $1 billion (at the time) in assets under management – so he understands how to look after key stakeholders.
Bill is also a private pilot and serves as a search and rescue pilot with the Canadian Civil Air Search and Rescue Association and is one of the few people anywhere who loves getting stuck at an airport, just to watch the planes for a while!