Bill's Blog
Why Do You Advertise, Anyway?

I get this question a lot.  I feel there is only one answer, at least for retail businesses.  It is not to get your name out. It is not to brand.  It is not to get “Likes”.   It is not to let people know won awards, have the best parking, have friendly, knowledgeable staff…

Just Because You Can……

  “Just because you can, doesn’t mean you should”.  I used  these words many times over the years with myself, my son and my employees.  I had a wonderful sense of validity when Jeff Goldblum, playing Dr. Ian Malcolm in the original Jurassic Park movie, uttered “Your scientists were so preoccupied with whether or not they could,…

10 Advertising Resolutions for 2019

I am not one to make a lot of New Year’s resolutions, but here are a few thoughts for your advertising in the coming year:   At least once in 2019, make a guarantee with some teeth. A real one, not a fluffy one.  You’re on time or it’s free.  It works or you get…

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