Bill's Blog
10 Advertising Resolutions for 2016

I am not one to make a lot of New Year’s resolutions, but here are a few thoughts for your advertising in the coming year:   At least once in 2016, make a guarantee with some teeth. A real one, not a fluffy one.  You’re on time or it’s free.  It works or you get…

The Clicking Game

Have you ever noticed that just when you are about to click on what you really want to look at on many sites, the page shifts….just enough so you actually click on an ad?  Think this is a coincedence?  Go ahead, believe those metrics your on line agency feeds you. I dare you!    …

Friendly Knowledgeable Staff….Yawn!

You’ve probably heard seen it in many radio, TV, and print ads.  A business boasts about “ample free parking” and “friendly knowledgeable staff”. You might have also heard that a business has the “best selection” or the “lowest prices”. As an advertiser, if you really expect people to react to your advertising, you must do…

Beware the Advertising Silver Bullet!

The more I try, and the more I see people try, to get a handle on internet and “Social” marketing, the more I am convinced that there really is nothing to get a handle on. Not long ago, on line advertising was heralded as the silver bullet.  But, so far, internet advertising, including all the…

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